People didn't know that Very sell toys.
We needed to cut through the abundance of toy adverts - whilst largely showcasing the same products that our rivals were.
"Daydreaming" captures the imagination of children, by showing them an imaginary world, filled with all the things they're dreaming of. We re-recorded the Charli XCX song "boys" and changed the lyrics to "toys" - so there was absolutely no way of missing that Very sell toys.
Directed by Paloma Baeza
The "imaginary world" we created could easily be populated with the latest toys - a must when working with such a fast-paced, online retailer. Aesthetically, it played perfectly into the tiktok style dance routines and the dreamlike sequences.
