In the era of “Drive To Survive”, just having the big team name and heritage isn’t enough. Fans now expect to see behind-the-scenes, all access content from their favourite drivers.
We created a social construct for Mercedes-AMG Petronas F1 and their FTX partnership, featuring George Russell.
This was a launch film of “63 Questions with George Russell” as the long form piece, followed by 63” challenges to run across socials.