Retinol works wonders on all skin types - so why was it only marketed to 50-something caucasian women?
“Now you see me” highlights the lack of inclusion and diversity in the skincare industry and advertising, pledging that No7, as a brand, see all skin.
The piece stars real women who had real, authentic skin concerns that retinol can help with. As well as the campaign, we encouraged the client to take real action, which they did by increasing the diversity of their testing by 121% and training their beauty advisors on how to treat all skin.