From their first ever TV ad to a brand refresh, Aussie Hair was a haircare brand that broke the mould.
“Pure Locks” was a new product launch - with a new brand identity to match. This was an elevated look for the brand - a more premium, botanical aesthetic, whilst retaining their much loved black & white photography and long, witty copy.
“Life Ft. Aussie” is the brand’s first ever TV ad. Unlike traditional haircare ads that relied on CGI or before/after shots, we wanted to show the energy and life of the Aussie (and the life and energy it gives your hair).
Our first work for Aussie was the nationwide “Take an Aussie home” campaign.
